Outcome

The company uses a typical component on the diary pages — an angled corner. I used the same feature for the outer part. The whole look is very conservative and geometrically strict. The principle of an angle is also copied also onto the metal clip and the inner parts. The diary covers are exclusively made of the best Italian leather.


mass-produced product

ADK Diary ADK Diary ADK Diary ADK Diary ADK Diary

Process

I designed a collection of approximately 20 proposals. Five of them were made into prototypes. It was necessary to prove whether the design will fit for all diary sizes from A6 to A4. Now, it’s one of the most successful designs being produced, best suitable for the production and the most popular among the users.

ADK Diary ADK Diary ADK Diary ADK Diary

Assignment

Propose a design of the ADK New Classic, a successor of the ADK diary Classic.

ADK Diary