Capr paste identity

The package design for this unique product that preserves carp in a natural manner is based on traditional Czech patterns, polka dots and checks, combining red, white, and blue. The logo with the silhouette of a carp relates to the visual identity of the farm that is the producer. The pâté itself intrigued me due to its delicate flavour; I like having it with wine, and this was also what motivated me to take this job.

fish_pate_fooddesign_novague
carp_paste_packaging_box_novague