Carp paté

The visual identity of the product "Carp paté" combines a modern, expressive look with traditional motifs drawn from its historical roots, such as a checkered pattern and symbolic colors. The design plays with everyday objects, taking inspiration from simple items like cans and paper boxes, and transforms them into a distinctive and recognizable visual language.
"Carp patéa" is produced in a variety of flavors, and the packaging design reflects this diversity, making each product visually unique while maintaining a cohesive brand identity. A key feature of the design is the flexibility it offers customers: they can select different cans and create their own custom box with multiple combinations of products, allowing for a personalized and engaging experience.
The fish motif within a square not only reinforces the product’s identity but also extends to related items, such as plates, napkins, and other branded accessories. This consistent and playful visual language ties together the product and its surrounding ecosystem, creating a memorable and cohesive brand experience that is both modern and rooted in tradition.