MACLEY identity

The corporate identity for MACLEY, a producer of fashion accessories, cases, and smart accessories for phones, tablets, and laptops, is built around simplicity and clean graphics that can be easily applied across a wide range of products and promotional materials. The entire identity concept is centered on the logo, designed as a compact and visually balanced unit.
Special attention was given to connecting the first and last letters, creating a cohesive and harmonious wordmark. This design ensures that the logo works equally well as a small detail on products or packaging, as it does in large formats such as billboards or company vehicles.
The color palette was chosen with purpose and clarity. Black and white form the core, complemented by a vibrant yellow that adds energy and visual impact. This yellow serves primarily as an accent for advertising graphics, striking visual elements, and eye-catching banners on company vehicles.
Overall, the MACLEY identity combines minimalist design, functional versatility, and a contemporary visual language, reflecting the quality, style, and modern appeal of the brand’s products.