SPOKAR dent

The design of the toothbrush product collection for the European brand SPOKAR presents a comprehensive range of products that combine functionality, ergonomics, and aesthetic clarity. The main product in the collection is the SPOKAR X toothbrush, accompanied by a children’s version with a smaller, gently rounded body that fits comfortably in little hands. The collection also includes interdental brushes in two variants: a compact model for finger use and an L-shaped version for precise cleaning of hard-to-reach areas.
A common feature of all products is ergonomics, which was the central focus of the design process. The toothbrushes are shaped to follow the natural movement of the hand and were developed in consultation with dental professionals, including hygienists, dentists, and stomatologists. The result is a collection that supports correct oral hygiene habits while providing comfort and a simple, elegant design.
The collection also features a carefully considered color concept. Pastel combinations pair the body color with the bristle color, creating a subtle yet playful visual effect. SPOKAR dent products are manufactured in Europe and equipped with high-quality bristles from the renowned German company Perlon, ensuring long-lasting performance and optimal functionality.
The project also included the creation of a new visual identity for the packaging. The bright yellow-green packaging enhances brand recognition and emphasizes its fresh and modern character. The redesigned packaging has played a significant role in the commercial success of the entire product portfolio.
An interesting detail in the design of the children’s toothbrush packaging is the playful R200 car motif, inspired by a real vehicle from the NOVAGUE design studio. This element connects design, innovation, and the joy of everyday moments, giving the SPOKAR brand a distinctive personality and a unique story.