The new logo and logotype refer to the historical logo which depicted the silhouette of a cat and, together with the name of the company, was enclosed in a rounded frame. The new logo displays more modern shapes of individual letters and the cat symbol is stylized and simplified to the maximum. A new text, referring to the year of the company’s establishment, has been added. The logo can be used in three different levels of complexity. The simplest one is just the inscription Spokar which will be used for labeling on products. On the contrary, the most complex logo will be applied to important documents and serve for representative use.