The development of the product took 6 months, in 2018
Market launch in 2019
graphic and identity design
The task of the design was, with the use of an attractive form, to create an experiential packaging of a unique product - carp meat. The design is based on a combination of ordinary things, such as a tin can or a paper box, and graphic patterns following the old Czech graphic design tradition. The carp motif follows the CI identity of the farm that makes this product. The packaging is designed in such a way that its form and the resulting pricing policy wouldn´t compete with other pâtés in the context of possible gifts, but with wine instead, for example. A new policy of successful sales was created, where a box with 4 pâtés is also given as a corporate gift.
Reddot Design Award 2019
Prague, Czech Republic
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