The development of the product took 3 months, in 2020
graphic and identity design
FAB logo concept
The design of a logo for the FAB brand, a company which has a very long tradition in the production of keys and locks. It is based on its symbol, which is a Great Dane – a favorite dog of the company's founder, which has been accompanying the brand for more than 100 years, appearing on company publications and products. It has undergone several modifications through the years. The new design leaves aside the version where only the head of the Great Dane was used and comes with a modern concept of a silhouette that confidently looks far into the distance. The logo is adapted to the technological limitations of its application to metal surface.
Prague, Czech Republic
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