A completely new visual identity of the Spokar product portfolio which deals with dental hygiene products. We have defined the bright yellow-green color that you are familiar with in highlighter markers as the basis for a distinctive visual style of all packaging (boxes, leaflets and catalogs) and it has become the unifying element which we further complement with quality product visualizations and minimalist graphics. The design of the new visual identity has significantly contributed to the commercial success of the entire product portfolio.