Timing
The development of the product took 1 year, 2020
Market launch in 2021
Novague services
design consulting
strategic design
product design
graphic and identity design
design support
CARE
Interdental brush XM
The design of the XM interdental brush follows on the product bestseller, the classic Spokar X toothbrush. It thus expands the product line and contributes to its attractiveness with its design. Based on many studies, good dental care is absolutely essential for oral hygiene. Interdental brushes are still a much underestimated tool in this area, so our goal was to create an attractive and accessible design. The shape of the letter X is the result of the natural position of a thumb and a forefinger pressed against each other on a piece of clay. The short X-shaped handle offers a stable and ergonomic grip. Spokar XM is available in several color-coded sizes.