The design strategy affects the product and since every healthy enterprise is built on the product, it affects more things than it might seem at first glance. Design, as a topic, does not stand alone but must be placed in the context of an industrial implementation; this is the only way it makes sense and it creates a real competitive advantage – it makes the design stand out. We are a reliable partner for producers and manufacturers who focus on their own products and we bring them a strategy to succeed in the market. The design strategy is about innovations and reaching the target group, but also about the economy, ecology and other contexts. All these aspects have their rules. Strategic design determines the direction and controls the process with respect to a given budget.